"The important thing is not to stop questioning."

Albert Einstein

quality function deployment, QFD, qfd,Akao,HOQ,House of Quality,QFD Consulting,QFD Training,Quality Function Deployment,VOCQuality Function Deployment (QFD) Consulting


Product Development Using QFD

Our methodology for product development is Quality Function Deployment (QFD). QFD is an extremely robust product development techniques that involves gathering the voice of the customer and translate customer needs into product specifications. For more information on QFD see, What is QFD?


Voice of the Customer

Gathering the Voice of the Customer (VOC) uncovers critical needs for any new or existing product or service. Needs that are processed to discover innovation breakthroughs. We work directly with product development teams to design customer focus groups. Then teach the team how to facilitate their own customer focus groups. For more information on the the VOC process see, Are You Hearing Voices?


Innovation and Creativity

We facilitate innovation and accelerated creativity sessions that help to discover customer needs in new and creative ways. Creativity that is a skill set of high performing teams. We rely on the field of TRIZ, Neuro Linguistic Programming and the theories of cognitive strategies to teach organizations thinking patterns of creative genius


Strategic Planning

The father of QFD (Quality Function Deployment) is Hoshin Kanri.  We facilitate methodologies for creating comprehensive strategic plans. A critical piece to any strategic plan is product development. We use a highly robust methodology for strategic planning called Hoshin Kanri. As part of the strategic planning pre-work, we facilitate SWOT (strengths, weaknesses, opportunities and threats) analysis for organizations.  Read more >>

The QFD Process
Robust methodology for implementing change...

Hoshin Kanri

We follow one of the most robust methodologies for product development: Quality Function Deployment. Karen Roberts has been facilitating and teaching Quality Function Deployment (QFD) methodologies for the past 25 years. We provide exceptional product development team facilitation using QFD as a guiding methodology. We also teach workshops on QFD that are comprehensive, effective and concise. Just-in-time training methods can be employed throughout a team's QFD project.

She has a comprehensive background with advanced QFD techniques, including technology deployment, cost deployment, and reliability deployment. Based on the needs of the customer, customized QFD models can be created. The scope of what IMPACTure can provide to a QFD project team ranges from conducting formal training in QFD to determining appropriate market segments and competition, designing and moderating customer focus groups, analyzing market/industry data, facilitating product development projects using QFD methodology.

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Voice of the Customer
Designing products & services that excite...

The Voice of the Customer (VOC) is about understanding the customers' needs. Vital information from the customer can be used for many different improvement activities. The primary objective for collecting the VOC is to provide improved products and/or services. The basic premise for using the customer's voice, is to define expectations and needs. Needs that they may not even know they have and expectations that exceed their wildest dreams.

Both time and money can be saved by carefully listening to what a customer says. Eighty percent of new products fail in the market place because no one paid attention to this most critical aspect - - the customer. For that reason, collecting the VOC is the first thing an organization should embark on when entering the market with a new product or service, or in the redesign of an existing product or service.

Because collecting the VOC is the most critical aspect of product/service development, we are meticulous in how we gather this data.

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Organization Development
Change is the only constant in organizational growth...

Strategic Planning and Change Management

Organizational development (OD) is an application of behavioral science to organizational change. We work with organizations to ensure that QFD (Quality Function Deployment) is introduced into your organization in a way that matches your corporate culture.  OD encompasses a wide array of theories, processes, and activities, all of which are oriented toward the goal of creating positive organizational change.

Working with executive management teams, we facilitate the groups understanding of the competition, assess the current environment, help design and facilitate executive management teams, build product development teams that will be leading the QFD (Quality Function Deployment) efforts, design customized focus groups with team members and customers and help to identify road blocks that could undermine change efforts.

All of our training can be customized to fit your organization's individual culture.  We provide cradle to grave project management for your product development efforts.

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We offer workshops in all content areas related to organization development and strategic planning.

Hoshin Kanri Basics »

SWOT Analysis »

Voice of the Customer »

Team Development »

Online Training

Visit our sister site LearnFirm.com for our online QFD training.

Hoshin Kanri »

SWOT Analysis »

Voice of the Customer »

Quality Function Deployment »

Quality Tools for Teams »

Contact Us

Contact us for a free quote on how we can provide training and consulting in Quality Function Deployment (QFD) and the Voice of the Customer (VOC).